A Sao Paulo based business called Elos do Amor has teamed up with Baci lingerie to extend distribution capacities of the lingerie line in Brazil.
Baci lingerie has been looking forward to entering the Brazilian market since this represented a good growth opportunity given the fact that Brazil is the fifth largest country in the world and the largest one in South America.
Baci lingerie considered entering the Brazilian market as a perfect strategic step since Brazil is viewed as a trendsetter with regards to fashion and style and it also represents a large market with amazing growth opportunities to exploit since it has more than 190 million residents. With its concept of Affordable Luxury, Baci lingerie hopes to become the market leader in this region.
Baci lingerie is looking forward to the launch of its new distribution outlets in Brazil and believes that they will successfully conquer the hearts of the savvy consumers who are used to products coming from the two extreme sides of the spectrum-very high quality but very pricey or very cheap and inferior quality.
Baci lingerie on the other hand comes midway along this spectrum with its affordable and yet beautiful lingerie.
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